Tochtele Anime Festa & Local Moe-chara Festival
Honda's light car, a modern reinterpretation of the design of the N360, once a famous car from the early days of Honda's existence.
Amitan Musume, a new tourism ambassador for Takaoka City, was formed by volunteers from Takaoka citizens.

Car
Honda N-ONE First generation JG1/2 models
Honda's light car is a modern reinterpretation of the design of the N360, once a famous car from the early days of Honda's existence.
Despite its fanny exterior, its dynamic quality is very high and its handling is praised by many motor journalists.
In addition, Honda has been running a one-make race series with the N-ONE since 2014.

Anime
Amitan Musume (see Wikipedia).
In 2011, the Takaoka Tourism Strategy Network "TR@P" (Trap Takaoka Real Attraction Project), a group of volunteer Takaoka citizens, asked Hidenori Matsubara, an animator from the city, to design a character.
The project was initiated because the chairman of TR@P is a classmate of Matsubara's from Takaoka Kogei High School in Toyama Prefecture.
A new tourism ambassador for Takaoka City, Amitan Musume, was announced at the Hidenori Matsubara Original Art Exhibition held at the Takaoka City Museum of Art from 24 February 2012.
She was subsequently used on wrapping trains on the JR Himi and Johata lines, on tapestries in the north-south free passageway "Manyo Road" at Takaoka Station, and on posters for the Takaoka Tanabata Festival, among others.
In March 2013, official cosplayers for Kanon and Cecile, who were selected from the public, started their activities, participating in events in the city and at moe-chara events across the country.
From the same year until 2015, an annual contest for official cosplayers was held.
In August, it was announced that the voice actors for the roles of Kanon and Cecil would be played by Hope Yamamoto and actress Elizabeth Marie, respectively.
At the same time, an MMD model of Amitan Musume was announced. In the same year, she was also used as a character in the Takaoka City collaboration dungeon of the game app Puzzle & Dragons.
From January 2014 until February 2015, two novels were serialised simultaneously in the Toyama Shimbun and the Hokuriku edition of the Yomiuri Shimbun.
After the serialisation ended, Amitan Musume Kittokito NOVELS was released as a book by PHP Kenkyujo.
In August the same year, a four-panel manga was serialised in the Hokuriku Chunichi Shimbun.
In November, it was announced that the CD album Amitankusume The First -TAKAOKA KITTOKITO SONGS- would be released from 10 December.
It was also announced that Shotaro Morikubo would be the voice actor for the role of Amitanki.
On 15 January 2015, he became a full member of the Moe Chara Society.

Character 1
Seshir (Cecil) (see Wikipedia).
A fifth-year primary school girl living in Takaoka. She is a caring person and acts calmly and thoughtfully.
She is also a natural, but she is completely unaware of it.
She transforms into the Amitan girl Cecile through the power of Amitan.
Her name comes from Seishi Bodhisattva, a flanking deity of the three Amitabha deities.

Character 2
Kanon (see Wikipedia).
A fifth-year primary school girl living in Takaoka. She is bright, active and curious.
She is not good at sitting still and acts immediately on the spur of the moment.
With the help of Amitan, she transforms into the Amitan girl Kanon.
Her name comes from Kannon Bodhisattva, a flanking deity of the three Amitabha deities.

Character 3
Amitan (see Wikipedia).
An incarnation of the Great Buddha of Takaoka, which is said to have lost its power. When Takaoka comes back to life, he returns to his original form, Amiki.
To make the town of Takaoka brighter and more cheerful instead of himself, who has become smaller and cannot show his true power,
He gives his power to two schoolchildren Kanon and Seshiru.
The name comes from Amida Nyorai.

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